Marketing expert

Branding Professor

Mark Ritson is an Associate Professor of Marketing and an 
                Expert on Branding. Voted Best Teacher on the MBA programs at LBS, MBS & MIT Sloan. Published in Journal of Consumer Research, Sloan Management Review & HBR. Columnist for Marketing Week, twice voted Columnist of the Year in the PPA British magazine awards
Mark Ritson

Mark Ritson is an Associate Professor of Marketing and an Expert on Branding.

Voted Best Teacher on the MBA programs at LBS, MBS & MIT Sloan. Published in Journal of Consumer Research, Sloan Management Review & HBR. Columnist for Marketing Week, twice voted Columnist of the Year in the PPA British magazine awards.

RECENT ARTICLES

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As Odeon Cinema experiment with different prices for different movies, we examine the potential of dynamic pricing.. [Click to Continue]

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