Marketing expert

Branding Professor

Mark Ritson is an Associate Professor of Marketing and an 
                Expert on Branding. Voted Best Teacher on the MBA programs at LBS, MBS & MIT Sloan. Published in Journal of Consumer Research, Sloan Management Review & HBR. Columnist for Marketing Week, twice voted Columnist of the Year in the PPA British magazine awards
Mark Ritson

Mark Ritson is an Associate Professor of Marketing and an Expert on Branding.

Voted Best Teacher on the MBA programs at LBS, MBS & MIT Sloan. Published in Journal of Consumer Research, Sloan Management Review & HBR. Columnist for Marketing Week, twice voted Columnist of the Year in the PPA British magazine awards.

RECENT ARTICLES

Customers continue to demand greater value at ever-lower prices.

Brand Positioning

Building a Brand in Mining

south32

For mining giant BhP Billiton the decision not to announce a new brand name for their newly spun off mining company has cost them dear, with the launch of South32 have they cracked it?. [Click to Continue]

Pricing

Dynamic Pricing

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As Odeon Cinema experiment with different prices for different movies, we examine the potential of dynamic pricing.. [Click to Continue]

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