Stuff I Have Read - Sorted By Topic
Brand Research
Example of Brand Awareness
Brand Metrics
Brand Tracking
Brand Valuation
Measuring Brands by CIM
Brandz Introduction
Net Promoter Intro
Net Promoter Report 2006
Brand Valuation: How and Why
Brand Tracking
Brand Valuation
Place (Distribution)
Sunday 2 - Luxury Brands
Product
Why Less is More
Pricing
What to Say in Pricing Meetings
Brandz 2009
Segmentation & Targeting
Best Buy Gets Rid of Customers
Segmentation at BestBuy
McKinsey on Deomgrpahic Segments
Nielsen on Segmentation
Market Research
Focus Group Basics
McKinsey on Funnels
Consumer Innovation at P&G
Conjoint Explained in 15 mins
Ethnography
Forrester on Buying Process
Conjoint Research
More on Ethnographhy
Retail Branding
BCG on Private Label
It's a sellers' market
2009 Private Label Report
Private Label 2009
Best Buy's Segmentation
Private Label in China
McKinsey on Private Labels
More Data on Private Labels
Luxury Branding
Bain on Luxury 2009
Fendi
Trading Up Chapter
Burberry Update
2008 Top Luxury Brands
Gucci Group Strategy
Lapping up Luxury
Outlets at Coach
Coach & Krakoff
Carcelle on LV
Luxury Brands in the Future
Brand Architecture
Brand Architcture by CIM
Brand Extension: Potential not Peril
Lippincott on Brand Portfolios
Prophet on Brand Architecture
Co-Branding
McKinsey on Brand Architecture
Prophet on Brand Architecture
Brand Positioning
Lippincott on Brand Positioning
Repositioning Staples
Just be yourself
McKinsey on Repositioning
The end of the Observer
Positioning Google
Sunday 3 - Fighter Brand
Brand Management
Keller on Brand Management
British Airways
Stop this wordplay
Newcastle United: Name-calling can hurt
Why democracy is a poor man's marketing
Pharma Branding
Promotion (IMC)
How to Pay Agencies
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