Stuff I Have Written - Sorted By Topic
This Month's Articles
Marketing is more than increasing sales
Values bite the brand that created them
Negative brand equity's a death sentence
A little aggression gets you everywhere
Fable of the Chinese horse and the Norwegian rat
Brand Management
Abercrombie & Fat
Aldi Thrives in the Bad Times
Australian Wine Problems
British Airways: Making it Worse
Recession vs Brand: Here we Go
LVMH: Brand Founders
Build a Brand Team
The Death of Dickins & Jones
Ryanair: Strong Brands are Hated
Let Them Die
Starbucks: Love Letter
Gillette: How to Grow with 90% Share
Goldmans: Unwitting Strong Brand
Ikea: 'Funny' Global Brand Names
iPhone: Change the Rules
Carluccios: Going Public
iTunes: Sprezzatura
P&G: The Mcelroy Memo
China: Their Brands are On the Way
Leeds Utd: Long Term Brand Equity
Nokia: Sexual Intercourse
Rebrand Branding
Rebranding Countries: Bunch of Crap
Aussie Wine in Big Trouble
Southwest Airlines: Brand Crisis Management
Starbucks: Grew too Fast
Stephon Marbury: Brand Hero
Tropicana: Redesign Madness
Walmart: Time to Build Brand
Wikipedia Wins
Women: Better than Men at Marketing
Andy Murray: No Brand Beckham
Smallness is Big
Sainsbury: Rebranding Pollack
Accelerating into crisis
Countries are countries not brands
The 2012 Logo is Still All Wrong
Nokia's Problems
Kill The Observer
Why apple's in a profits league of its own
BA's problems begin when the strikes end
When being British means joining the B-List
Brand Research & Tracking
Socrates vs Plato, Analytics vs Creativity
Obama 08: Behaviour beats Attitudes
Brandz: Brand Equity & Share Price
Focus Group Fiasco
Learn from your Past
Aussie Brands Suck
Nation Branding: Pile of Crap
Net Promoter Criticisms
Superbrands: Load of Crap
Brandz: Better Brand Valuation
Superbrands: Makes no Sense
Ethnography
Brand Positioning & Repositioning
Attack Your Enemies
British Airways: Destroying the Brand
Yorkshire Soup Co.: Real vs Bland brands
Positioning: The Right Words
2012 Logo: Off Brief
Gordon's Gin: Missing Authenticity
Awards for Worst Positioning
Google: Take an Enemy
Kate Moss: Scandal on Brand
Tesco USA: Not so Fresh or Easy
Tomorrow: Dumb Brand Naming
Trust: Old Brand Value
JwC's branding value
If it ain't broke…
Google Departs China?
Brand Architecture
AT&T Kills Cingular
Aviva: Why Focus Works
Norwegian Rat: Eat Your Babies
McDonalds vs Coke: Focus vs Portfolio
Victoria's Secret: Brand Extension Disease
Tag Heuer: Brand Extension
Old GM: Brand Disaster
New GM: Brand Disaster
Dove vs Axe: Unilever in Trouble
CoBranding
Robertson's Jam: Shoukld be Killed
Starbucks: Dumb LIne Extension
Unilever: Less being More
Ford's Focus
Aston Cygnet: Line Extension Madeness
Toyota's structural flaw
Aussie Fighter Brands
Old GM: Brand Disaster
Brand Communications
A Town Called Clutter
Sponsorship is for Dummies
The Hierarchy of Effects
Spotting Crap Ad Agencies
007: Licensed to Sell
Finanical Times Article: Ad Viewing
Ad Agencies vs Brand Consulting
The Brands of Obama
Secondlife: Pants
The Social Uses of Advertising (heavy)
Tiger economy in jeopardy
Open to interpretation
Two sides of sponsor's coin
Bring endorsements back down to earth
Hoodwinked by the Emperor's new tweets
Yes, but it looks like a penis
Sponsorship should not be a random act
Private Label
Aldi
Golden Wonder: Death by Private Label
7 Ages of Private Label
Retailer Envy
Private Label Part I
A statistical imbalance
Heinz meanz business
Private Label part2
Luxury Brands
American Express Black Card
Premiumisation
Champagne: Paradoxical Marketing
Fake Luxury Brands
Gucci: The Ice Cream Man
Old vs New Luxury
Panda Cigarettes: Chinese Luxury
Beer: Trading Up
Marketing Strategy
On Holiday in Rioja
US Automotive: Missing the Turn
RBS: Shameful Ignoranceomers
China: Their Marketers Rock
Mobile Operators: Retention you Dummies
New Labour: Marketing & Politics
P&G: Marketing Revolution
The Gap vs Abercrombie: Less is More
The Problem with Averages
Burt Lancaster's School of Pricing
Why be good? Be great
We must swallow bitter pill of austerity
Home
Send Me
Email
What I've Read
Brand
Blog
Sort by
Year